Cuff links, as corporate gifts, are the most popular gift to give away for functions and golf days. A most companies involved in corporate gifting are white collar, cuff links are the obvious choice of gifts for men. The opportunity for the business sponsoring the cuff links to brand the cuff, or personalise it, is what makes a set of silver cufflinks or gold cuff links such a popular gift. Some companies are now steering away from in your face type branding, and are looking for original designs, something that will have a wow factor. The other trend is to buy cuff links on a more personal level - choosing styling that suits the occasion - like African cuff links for an African conference. Gift buyers are also looking at the person that will receive the gift and choosing accordingly.

While custom cuff links may work out more expensive than buying one mass produced style, buyers now realise that most company directors are tired of receiving the same boring styles at every function. A marketing department would much rather that the gift is appreciated and worn, then talked about, rather than tossed into a draw or given to the kids. This obviously increases costs, as large quantities are now reduced, in favour of small, special batches of stylish and original cuff links. The pay off is huge. The person receiving the gift cuff links feels special, the cuffs get worn, and more importantly, the cuff links get talked about.

As one PR lady told me - "We had a golf day, they gave out the cuff links - the response was so good - I had directors coming to me and asking where they could get the style that their golf partner got. And the next year there was a huge gripe when we gave out wine - they all asked what happened to the great cuffs that they got the previous year. - It worked like magic, they remembered us, and the golf day, and there was anticipation for the next event - wow - could not ask for a better way to spend the marketing budget." While personalised cuff links do work out as more expensive corporate gifts, the custom cuff link seems to be the way forward as Marketing and Pr companies try and get the biggest bang for their buck - and a pair of well thought out stylish, original cuff links is one way to do that. A cufflink that is well made, and are unique cuff links, will always be appreciated - silver cuff links and  personalised cuff links show that you have thought through the process, and thought about your client - and if they are a very special client ... then custom cuff links are the way to go.